NobelDirect On Hold?

Any thoughts on Nobel´s recently announced decision to put promotional material for NobelDirect on hold for 60 days?

Last week, Nobel stated that it sent a letter to the Swedish Medical Product Agency (SMPA) proposing steps towards a constructive dialogue and informed the SMPA, that it decided to put promotional material for NobelDirect voluntarily for 60 days on hold.Nobel Biocare re-emphasized its need to have access to all studies and data of the Gothenburg Group provided to others. Otherwise a meaningful analysis and constructive discussion of their allegations would be impossible. This access has not been given yet.

Furthermore, Nobel stated that it, "fundamentally believes in the intrinsic quality of its product. In this sense it submitted 3 studies for peer review to professional journals, one of them a prospective multi-center study. In the same sense, NobelBiocare wants to reconfirm its offer to have a periodic, open and constructive dialogue with SMPA on the progress of the on-going prospective study."

How do you feel this NobelDirect Saga will eventually play out? Please leave your comments below. For another extensive blog on NobelDirect, please click here.