ZiUnite ?

Steven, a dentist, asks:

Have any of you heard of ZiUnite dental implants that Nobel Biocare is producing?

I recall, based on a presentation that I saw, that it is a one block of Zircon that forms the dental implant body. My question, though, is: Does Zircon osseointegrate? As far as I know Titanium is the only material that OsseoIntegrates. What then is Nobel advocating with the ZiUnite? Thanks for any explanations.